Kitty Bralette with Lace in Natural

Our best selling bralette is practical, yet beautiful and comfortable! Designed for B-D cups, with a modest coverage under the arms and along bust line so you don't feel like you will fall out, (no spillage!) and our quality fabric gives a firm support yet is soft against the skin.

Natural Fabric Shade – A Pure, Untreated Beauty

Our organic cotton and elastane knit fabric in its natural shade has a soft, creamy tone. Because it is completely free from chemical treatments, its color may gradually soften over time, shifting subtly toward a slightly grey-white hue after multiple washes. This gentle change is minimal and reflects the purity of the fabric—free from harsh chemicals or optical brighteners that artificially maintain a stark white shade.

Unlike conventional white fabrics, which are often treated with stain-resistant coatings and chemical processes to lock in their brightness, our fabric remains in its most natural state. You may occasionally notice tiny flecks or subtle irregularities in the color—these are part of the organic cotton process and a beautiful reminder of its untreated, authentic nature.

As a tiny brand, my business practices are so different—not just from large companies but even from other small businesses creating similar products.

For me, sourcing fabrics and trims means purchasing overflow materials—what bigger brands have left behind. It’s not quite “deadstock,” but it’s close. Many lingerie supplies require minimum orders of 10,000 units, so I work with what’s available—often organic or recycled materials that others have already chosen. While this can feel a little restrictive, it’s also incredibly rewarding to reduce waste and give surplus materials a new life in my designs.

What also makes me different is my hands-on approach. I’m not just designing; I’m involved in every aspect of my business. From choosing fabrics to perfecting fit, packing your orders, and even answering your emails, it’s all me! This level of personal connection means every piece you receive has been created with care, intention, and a commitment to sustainability.

Unlike many SMEs, my focus is on creating small, thoughtful collections that reflect timeless design and avoid the cycle of fast fashion. I don’t follow trends—I create pieces that last, both in quality and style.

Thank you for supporting me, Madonna, and my little brand, Eco Intimates. Your choice makes a huge difference, not just to me, but to the way we move towards a more ethical and sustainable fashion industry.

Warmly,
Madonna

PS Learn more about our ethical practices here or read about my personal journey here.

Eco Intimates is designed in Australia and ethically made in small, family-run workshops in Bali using natural fabrics. We produce in small batches for quality, fit, and less waste.

Helpful links: Eco & Ethics | Shipping | Returns | Contact

Our Makers

I partner with a small group of home-based makers and small studios in Bali. I work closely with them from sampling through to production, ensuring consistency in fit and finish.

• Small-batch production
• Direct working relationships
• Quality control oversight

Sustainably Produced

Each piece is handcrafted, not mass produced. The focus is longevity—quality materials and careful sewing designed to last.

• Smaller production runs
• Less overproduction
• Flexible seasonal colour releases

Sustainable Fabrics

Natural fibres are central to Eco Intimates. Organic cotton jersey and stretch organic cotton (with minimal elastane for recovery) are sourced from OCS-certified suppliers using Oeko-Tex certified dyes.

Learn more about OCS: textileexchange.org

Designed in Australia

All collections are designed by me in Northern NSW. Shapes are developed for comfort, function and everyday wear before being refined with my makers.

Packaging

Packaging is minimal and plastic-free wherever possible.

• Cream tissue wrap
• Compostable mailers from Better Packaging
• No excess marketing inserts

Journey to Better

Sustainability is ongoing. I’m committed to improving materials, processes and transparency as the business grows, while keeping quality and ethics central to every decision.