Woman in white bra holding pink roses with a blurred background
Woman wearing a white bra standing against a white wooden fence.
model showing back view of black bralette with optional racer back feature
Penny Bralette - Natural
Penny Bralette - Natural
White bralette on a white background
Flatlay of White bralette style for D to E cup size on a white background
product image of natural white Full cup bralette, organic cotton bralette, bra for large bust, cotton bra

Penny Bralette - Natural

Regular price$ 99.00 AUD
/
Tax included. Shipping calculated at checkout.
Wire-free support in soft organic cotton, thoughtfully designed in three cup ranges for a more customised fit.

Fit note: The underbust band is designed for a firm, supportive fit. We recommend checking the garment measurements below and comparing them with a similar style you already own.
  • Natural comfort for A-G cups
  • Gentle lift and shaping without wires
  • Soft organic cotton lets your skin breathe
  • Save 10% when you buy any 3 bras
Cup size
Band Size
  • In Stock - 2 items left
  • Available to pre-order - ships in approx. 6-8 weeks
  • Free shipping over $150
  • Natural fabrics, ethically made

The Penny Bralette in undyed natural white is a fresh take on practical support for A to G cup sizes. With a unique design tailored to provide extra coverage and a flattering shape, the Penny combines function and comfort seamlessly. 

Featuring a wide, elasticated underbust band, adjustable shoulder straps, and a racerback option, this bralette ensures a secure, customizable fit. Made from breathable unbleached organic cotton stretch fabric, it’s gentle on your skin and built to last—perfect for everyday wear.

Features

  • Available in three cup ranges for a better fit: A–C, D–E, F–G
  • A–C: light support with a natural shape
  • D–E: added support with more coverage through the bust
  • F–G: fuller coverage with extra support for a secure fit

Extra Details

  • Elasticated underbust band for all-day hold
  • Adjustable straps with racerback option
  • Soft organic cotton stretch for breathable comfort

Fabric Composition

  • Main: 90% organic cotton, 10% elastane
  • Bra back - Nylon
  • Bra straps are made from a polyester/elastane

Sizing Notes

Available in three cup options — choose your usual size based on your cup range.

Our underbust band is a firm fit, you may like to size up. Compare with a bra you already own:

Lay a comfortable bra or bralette flat and compare its measurements with the garment measurements below.

Measurements are taken with the garment laid flat and unstretched. Allow approximately 0.5-1cm variation due to the nature of fabric and handmade production.

Penny Underbust Band- Laid flat

XS S M L XL 2XL
Underbust Band- side to side 29cm 31.5cm 34cm 36.5cm 39cm 41.5cm


Shipping

Dispatched from Murwillumbah, NSW within 2–3 business days (Express orders prioritised).

Australia

  • Flat rate $10 or FREE over $150
  • Express $15 (select at checkout)

International

  • New Zealand: $12 flat rate or FREE over $150 AUD
  • USA: FREE over $150 USD (US tariffs included in product pricing)
  • UK, Europe & Asia: Duties and taxes may apply on arrival.

Pre-orders

  • $8 flat-rate shipping within Australia
  • FREE shipping on pre-orders of $150 or more
  • Discounted international shipping
  • In-stock and pre-order items may ship separately, with no additional shipping charges.

Returns

  • 30-day returns & exchanges on bras, crops and sleepwear.
  • Items must be unworn, unwashed and in original saleable condition, with all tags attached and undamaged.
  • Items must be free from makeup, deodorant, marks, odours, pet hair or other signs of wear.
  • Underwear briefs cannot be returned for hygiene reasons unless faulty.
  • Return postage is the customer's responsibility unless the item is faulty.

    Original shipping costs are non-refundable.

Thoughtfully Packed

Every order is packed with minimal, plastic-free packaging and wrapped with care.

Need help? Message Madonna anytime.

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  • 5 stars: 19 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
A
Anonymous (Australia)
E-F / XS

lovely bra, soft material, fits well

J
Jenna M.
E-F / XS

it is a great bra - fits well, shoulder straps comfortably long (which can be a real problem for me) material soft. Had to go from small to extra-small but that worked well.

J
Jaimee Y. (Australia)

My favourite bras ever. To finally find a comfortable, natural fibre, gorgeous, large bust size bra is such a feat. It's honestly the best I've found on the market for this catergory

J
Jaimee Y. (Australia)

My favourite bras ever. I did need to get a small band size initially, and they took some getting used to as I have top heavy breasts so some adjustment required at times, but to finally find a comfortable, natural fibre, gorgeous, large bust size bra is such a feat. It's honestly the best I've found on the market for this catergory. Will buy more.

A
Aimee S. (Australia)
E-F / M

I love Eco Intimate bras and the Penny bra is one of my favourites. It is soft against my skin, well made, the organic cotton is beautiful and Madonna helped to ensure I got the right fit. It is a beautiful bra for a larger cup size as well, it is supportive but not constrictive. I only wear Eco Intimate bras, they are the most beautiful bras I have found that or loving to my sensitive skin.

B
Bianca M. (Australia)

Very comfy

L
Liv O. (Australia)
C-D / M

Really nice bralette, very supportive, great coverage for bustier girls and very comfortable. Would purchase again!

R
Rebecca (Australia)
S

I have been living in this bra, it is perfect! It is so hard to find anything suitable for nursing in a large cup size which is also supportive and made from natural materials and this checks all the boxes.
I have four of these now, 2 purchased after some design changes were made and they are even better!

C
Christy P.

I am honestly surprised at the comfort, versatility, and supportiveness of this earth-friendly bra! I am so glad that my size was available, as it's very hard to find any natural options in my parameters (32F) in stock. I also really appreciate that this bra does not force the ladies to be stuck together at all, let alone perpetually as many synthetic "comfort" bras do!! It is very nice looking, stays in place properly, and is so comfortable it's like being fully supported without being constrained in the least! The racerback option is all the more helpful in providing options depending on the way one's ladies are naturally positioned. AWESOME BRA!!! XD Thank you!!

T
Therese
Beautiful ethical lingerie

I have 3 of the Penny bras. My first was the paisley raspberry and my only reservation was that the band used to twist a bit. However I saw that the bra had been updated and queried this and Madonna told me to send my paisley one back and she would update it so there would be no twisting. Great customer service and so I then went on to order 2 more in chinoiserie and garnet.

K
Katie
Comforting

Comforting just love them.

I am size 16E I'm short and stocky

Originally I bought size XL because it said 16E =XL

But I recently bought size L and it fits me better and gives more support. I'm usually an L in clothes not XL anyway so the main thing is they are a generous fit. I still wear the XL to bed but the L is better during the day.

H
Han
Overjoyed

Finally a bralette that fits!! I wear an 8G/10FF and ordered an XS as I prefer a firmer fit and it’s perfect!! Super comfortable with good support, I can also get away with wearing under certain shirts which is a big plus. Love everything about this bra and brand :)

G
Georgia C.
Excellent

So happy to find a wireless bralette for larger cup sizes! I’ve tried so many and this is the first one to be comfortable, supportive, and still give good shape. I’ll be replacing most of my other bras with these.

L
Lara
Perfect!

I was a bit sceptical at first as the cup size looked a bit too big (I’m a 12DD or 14D), but as soon a tried it on it was gorgeous. Stretches nicely and provides way more support than most flimsy bralettes. Feels sturdy with good stitching, I’m very happy with my purchase!

Y
Yasmine
So comfy and flattering

I am so so pleased with the fit of this bralette! I am usually a 10DD and the S fits me great. It’s supportive but not restrictive and full coverage without being too covered up!

The mesh trim makes it feel so delicate too! Super happy.

K
Kitty
Pretty cotton fabric

I bought a few of the Penny bras and I love the marigold colour. Colour is super important to me and I love even having my under garments colourful so it was nice to get to have a couple options. The marigold is different and I love it a lot!

K
Kitty
I love this design

I wear a size 32F and the Penny bra holds my mamas in while being nicely supported and SUPER comfy. I love this paisley design, it is so cute and sweet. My go to bras.

K
Kitty
Classic and Sexy

I don’t tend to gravitate towards black under garments even though it is classic and a standard for the most part. Though I knew I wanted to purchase the Penny bra in black because it looks super cute. I bought matching knickers to show off to my partner and I am very excited. All these items are my new favourites and worth every penny and more. I am looking forward to seeing if there will be more options in colour and patterns.

T
Tarn
It’s great!

Yes! This bad boy is cute and comfortable! I hate normal bras, they are uncomfortable and larger sizes tend to be ugly unless your spending a pretty penny. This is beautiful, yet simple and eco friendly! Wins all round! I’m a 12f and the small fits great with some support and you can add or remove that with the straps and the clap. 10/10 will buy more! Hope to see some more colours with the matching mesh like the black and white ones!


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